In a variety of commercials prior to, Jake from State Farm has returned to the scene with an NBA 2K23 cameo. In motion captured by the actor who originally played Jake NBA 2K MT, Jake welcomes players to the neighborhood with a State Farm uniform that he calls "drip".

Additionally it is worth noting that State Farm also has a storefront. State Farm store also offers additional cosmetics with a brand name priced from 15,000 VC for PS3.99/$4.99 in real money. In finding the whole the entire experience to be bizarre, fans have been on social media to criticize 2K for its brutally forced advertising.

Previously, 2K has included ad products not associated with the NBA as well as received massive criticism because of its inability to skip ads in NBA 2K20 as well as its exploitative behaviour. Fans of the series might not be thrilled by this latest State of the Farm insurance advertisement, however.

As the franchise is renowned for its microtransactions which include randomly generated loot containers. NBA 2K23 may include more ads than ever before however, some missions also require players to hit milestones with real brand companies.

It is believed that the NBA 2K franchise grew its popularity through the years by focusing its content around providing an excellent basketball experience for players. Unfortunately, 2K Sports has inundated every single game on the line with more and more commercials. In the same way that advertisements impact how the game plays, they are considered to be optional. Those seeking a something new can return to 2K's annual series for NBA 2k23.

In a tweet to promote its upcoming video game NBA 2K23, the NBA 2K Twitter account awarded a 24K-gold PlayStation 5 that is valued over $10000 Cheap 2K23 MT. In a tweet to promote the new game, the NBA 2K Twitter account gave its players a gold 24K PS5 which is worth more than $10k.