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5 Online Marketing Strategies to Help Your Business Grow

Posted By Big Bullshit Biden     April 29, 2021    

There are specific challenges to running a business today that weren’t a problem 10 years ago.

Since then, social networking sites have taken over our lives and social media apps have taken over our days.

Now, thanks to the sheer volume of people on social media platforms, organizations of all sizes are turning to dedicated online marketing companies that can help them come up with a winning digital marketing strategy.

Here are some strategies to help your business, straight from the professionals:

1. SEO All the Way

SEO, or Search Engine Optimization is how the experts describe several strategies that are geared towards improving your search result rankings.

You know how people generally don’t bother checking the second page of Google’s search results? Having a robust SEO plan ensures that every time someone searches for a keyword or phrase relevant to your business, they find you before they find any of your competitors.

On-page SEO is any optimization done on your website itself, such as boosting its loading speed, adding keywords to its URLs and page titles, and creating content about your products & services.

Off-page SEO, is optimization that occurs elsewhere. Typically, it involves connecting your website with other established, reputable sites through the use of backlinks.

2. PPC Advertising

Pay-per-click (PPC) advertising involves bidding for a place in a search engine’s sponsored links for particular phrases and keywords.

If your bid is the highest, you’ll get to have an ad appear above the other search results when people search for a keyword.

PPC is incredibly popular due to its immediate results – ads can start generating traffic for your website as soon as they go live. It’s also preferred due to its cost-effective nature, since you won’t actually need to pay unless people click your ads.

3. Content Marketing

Content marketing is another great way of drawing people to your website and turning them into potential customers & partnerships.

Content may be text-based – such as blogs, eBooks, articles, and guides – or visual, as in photos and videos. It can even be a combination of the two, such as infographics and animations.

When performed correctly, content marketing adds value to your voice and establishes you as a credible authority in your field. It does a lot more than showcase your products and services. You can use content marketing to build an audience, engage with them, and educate them about your business and what you do.

4. Social Media Marketing

The most direct impact of people’s prolific social media use has been in the form of social media marketing, and how important it has become.

A website is great for bringing customers to you. But if you want to go to your customers, you need to have a presence on the most popular social media platforms.

Social media sites can help you with common business activities such as sales and customer support. They can also help you create a community of people loyal to your brand that enjoy your products & services.

In addition to sustaining customer relationships, social media marketing platforms can help you create new customers.

5. Email Marketing

Consider taking your business directly to people’s inboxes through email marketing.

There are two components of email marketing that you need to pay attention to. Firstly, you’ll need to collect the email addresses of visitors to your website. You can do this by offering them various benefits and a more streamlined checkout process.

Alternatively, you can also incentivize it by offering them a special, one-time only discount of 10-15 percent in exchange.

Secondly, you’ll need to share the most relevant and helpful content with people. Consider telling them about upcoming sales, or informing them about new products and services being launched.

At Nitrotext, our experience as an online social media marketing company and our knowledge of social media advertising platforms can deliver great results for your business. Get in touch with us today to know more!

5 Online Marketing Strategies to Help Your Business Grow

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