As a social media marketing company, we know a thing or two about how much the number of followers you have means to people.
Every online marketing company worth its salt knows that a high follower count is only one part of the equation when it comes to social media accounts. The other half – which is just as important – is the person running the account and the content they’re sharing.
However, to the average person on a social media site, it’s the number of followers that will decide whether or not they end up following a particular account. On the other side of the screen, the more followers someone has, the bigger their reach and influence.
There are plenty of shortcuts and shady tools available on the internet that can quickly increase followers for individuals and businesses alike.
However, followers gained this way – typically bots or inactive accounts – are ultimately worthless.
For any brand interested in a robust social media presence, the focus should be on real followers that can boost its reputation and make its marketing strategies successful.
Here’s how:
Trust us, social networking sites behave a lot like two-way streets.
If you want to build a real following, start with assessing the kind of follower that you are.
Take the time to follow real people, businesses, and established experts in their fields that are relevant to your work and what you do.
Not only does following such accounts increase your chances of being followed by them, but it’ll also set up a circle of like-minded people that you can interact with, turning it into a useful network.
If you want to get real people to want to follow you, you’ll need to present them something that’s worth following.
For starters, ensure that every field in your profile – so long as it’s applicable to you – is filled out with relevant, interesting content. Your bio, in particular, needs to be interesting enough to capture visitors’ attention and pique their interest.
Secondly, make sure that your feed (or your timeline) is frequently updated with valuable, thought-provoking content. People are likely to scroll a little through your feed to see your content, even if for a few seconds.
Comment on the things shared by other people and reshare the particularly interesting posts on your own feed (with credits). When you do this, don’t forget to express how that particular post resonated with you.
When creating content for your social media apps, keep its shareability in mind. While always jumping on the latest trending topic or using the newest viral meme is a bad idea, you want to put out content that gets widely shared and talked about.
The more your posts are shared by your followers to their own feeds, the more likely you are to attract new followers.
Don’t just write something and click ‘post.’
Use the various interactive tools and other features offered by social media platforms to your advantage. On Twitter, for example, adding the top relevant hashtags to a tweet increases its chances of being seen and retweeted.
On Facebook and Instagram, create polls & quizzes, and encourage followers to share them on their own feeds/stories. It’s a great way to draw more people to your feed and turn them into followers.
At Nitrotext, our years of experience in social media marketing is how we’ve developed a great online social media marketing platform. Learn how to do social media marketing for small business the right way by using social media advertising platforms.
Contact us today to get started!
